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Intellectual Property, Technology and Innovation

Our Intellectual Property team stands out for its always attentive look at our clients’ business goals and the appropriate cost and benefit analysis.

With creative, pragmatic solutions that are proportionally appropriate to the needs of each client, we seek to maximize value and mitigate possible risks related to intellectual property.

We advise our clients on transactions related to intangible and technological assets, focusing on trademarks, patents, industrial designs, software, and copyrights, as well as on issues of confidentiality, unfair competition, advertising, innovation, and technology transfer. We also act in the resolution of related judicial, administrative and arbitration disputes.

Our services include:

 

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    Strategic advice on protection of intangible assets, which may involve the registration of intellectual property rights and/or contractual and operational measures to keep technological and commercial information confidential

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    Preparation and prosecution of applications for registration of any intellectual property rights in Brazil and abroad, including trademarks, patents, industrial designs, copyrights, software, domain names and cultivars

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    Strategic management and optimization of intellectual property assets portfolio in Brazil and abroad

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    Preparation and implementation of internal intellectual property policies and guidelines, including training

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    Preparation of memoranda and legal opinions regarding strategies, risks and feasibility of protection or use of technologies, including analysis of freedom to operate (FTO) and priority searches

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    Consulting on contracts involving intellectual property rights and/or know-how, including instruments of assignment, licensing, technological collaboration, technical assistance, research and development (R&D) services, franchises, confidentiality agreements, among others

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    Consulting services on contracts for the provision of information and communication technology services, including terms of use for applications, software as a service (SaaS), cloud computing, data center colocation and others

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    Legal advice on issues related to the Innovation Law, including licensing and cooperation agreements between public universities and private entities

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    Administrative, out-of-court and judicial disputes involving intellectual property rights, trade secrets, unfair competition, confidentiality, misleading advertising, business names, domain names, image rights and other related issues

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    Legal advice on government incentives for research, development and innovation (RD&I) activities, such as tax incentives arising from Law No. 11,196/2025, research and development (R&D) and energy efficiency programs from ANEEL (National Agency of Electric Power), financing and grants from Finep (Studies and Projects Funding Company) and BNDES (Brazilian Bank of Economic and Social Development), among others

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    Advice on issues related to advertising activities, copyright and consumer rights, including the drafting, review and negotiation of sponsorship contracts, image rights and the representation of clients in proceedings before the Self-Regulation Advertising Board (CONAR)

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    Legal advice on rules applicable to cultural competitions, promotions, awards and sponsorships, including the preparation of regulations and authorization requests before the Trade Promotion Control System – SCPC of the Secretariat for Economic Reforms (SRE/Ministry of Finance), under the terms of the legislation applicable to the free distribution of prizes

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    Legal advice on regulatory aspects regarding the use and protection of knowledge and technologies, including standards on biodiversity and access to genetic heritage and traditional knowledge (SisGen), biosafety issues and genetically modified organisms (CTNBio)

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    Legal audit on intellectual property rights and support for corporate transactions involving the acquisition of technology-based companies or other companies holding intangible assets relevant to the transaction

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    Legal advice on regulatory aspects regarding the digital economy and advice on structuring technology-based and digital businesses

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    Advice related to the regulation of new digital technologies, such as artificial intelligence, cryptoassets & blockchain, digital platforms, e-commerce, cloud computing and electronic games.