We believe that training people is fundamental to promoting career growth and to the continuation of assisting our clients with excellence and innovation.

Therefore, we support and encourage professionals and partners to follow a path of knowledge acquisition with programs managed by the areas of People and Management and Knowledge Management.

Our People and Management area encourages the continuous improvement of our professionals by offering educational incentives for master’s and doctorate degrees, and specialization courses in Brazil or abroad, as well as short courses. We also promote lectures and internal training on various topics.

Our Knowledge Management area leads permanent initiatives that stimulate critical thinking, research, product development, knowledge exchanging and updating among teams, to add value to everything we do in our firm.

The initiatives focus on strategic organizational knowledge, research and product development and continuous internal improvement for our clients. We encourage exchanges between people and practice areas, on which our efficient and high technical quality full-service portfolio is based.

In the Madrona Research project, we encourage our professionals to think outside the box, with curiosity and critical spirit in their deliveries, so that the work of the firms positively impacts various sectors of the economy and our clients’ businesses. We promote the interdisciplinarity of innovative technical knowledge.

In the Madrona Lab project, we foster entrepreneurship, research and development of improvements and product creation, to generate internal value and to solve the challenges our clients face.

Madrona Academy is a development and training project, creating spaces for the exchange of ideas and knowledge, with conversations and training on relevant and current topics, so that we are always ahead of trends. This initiative is part of the strategy to strengthen our connections and relationships, and to stimulate learning and creativity, in a collaborative and plural environment